PRESS RELEASE: Carrollton’s new brand to be revealed at Taste of Carrollton on Thursday, September 14th

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PRESS RELEASE: Carrollton’s new brand to be revealed at Taste of Carrollton on Thursday, September 14th

PRESS RELEASE

CITY OF CARROLLTON

September 12, 2017

 

Carrollton’s new brand to be revealed at

Taste of Carrollton on Thursday, September 14th

 

For Immediate Release:

The City of Carrollton is excited to announce that the new City brand will be revealed at this week’s Taste of Carrollton event on September 14th. The reveal will mark the official brand launch, and residents can expect to see City materials, signage, social media, and other communications transition over the next weeks and months.

The City will also begin a social media reveal of departmental logos beginning on October 16th.

The new brand is based on extensive research and community feedback. This spring, more than 50 people participated in focus groups aimed at identifying key City attributes, and more than 1,700 people participated in the subsequent opinion survey.

Key words and phrases that arose during the research period included “unique,” “welcoming,” “different than expected,” “diverse,” and “modern.”

For questions concerning the new City brand reveal, please call Community Development Director, Erica Studdard at City Hall.

 

By | 2017-09-12T20:04:07+00:00 September 12th, 2017|News and Updates, Uncategorized|